彼得T. 保罗商学院 & 经济学

新的研究. 保罗经济与商业学院 study looks at brand building through advertising methods.

数字和. Traditional Advertising: 研究 Highlights Impact on Brand Valuation in M&As

随着传统广告向数字广告的转变, little research has explored how advertising in these different channels creates long-term value for companies.    An obstacle for researchers is that firms' advertising disclosures are optional and currently limited. 来自... 阅读更多

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